Why Muscle Matters

Do you want to age well?  For many of us, as the years pass, our bodies tend to feel weaker, less resilient, more prone to injury, and just not the same as they used to feel.  There is a problem we all face that causes this decline.  It's called Sarcopenia. Read More


Coach Jarno's Blog #3 - Body Fat

The old way of thinking was to enforce a low fat diet. "Fat will make you fat", they said! As the science of nutrition advanced the last 30 years and type-2 diabetes is through the roof in our society, we need to ask ourselves what it is that we are doing wrong and what needs to change. I have the answer to that. Read More

Coach Jarno's Blog #2: Metabolism in a nutshell

Everyone wants to lose the fat around their body. The way we think about food has to change as a society. It is fun to enjoy food from time to time but we need to be eating just enough nutrient rich foods to give our bodies the proper amount of energy to complete our daily tasks at hand. Exercise and nutrition play the two main roles in boosting our bodies metabolism. Read More

Coach Jarno's Blog #1: Why we strength train in the first place.

Fact: Healthy muscles are directly linked to having positive effects on all the other systems in your body(skeletal, neurological, cardiovascular, immune, metabolic, digestive). We train muscles so that we can be healthy! Read More

How the Combination of Good Diet and Exercise Unleashes Tons of Positive Benefits For You

What happens in your body when you combine whole-effort exercise with whole-effort nutrition? You get a whole-new you! Check out all of the positive outcomes unleashed in your body when you make positive changes towards regular, meaningful and appropriately challenging exercise + a diet full of whole-foods. Read More


The Effects of Exercise: Why It’s Never Too Late to (re)Start

No matter the justification or rationalization to put off exercising, the benefits of simply beginning an exercise program can be realized right away. Performing just one single bout of exercise triggers a cascade of hormonal, cardiovascular, physiological, neurological, endocrinological and biological benefits. Read More


The Effect of Trigger Foods and How to Avoid Them

Trigger foods are those that when eaten make you crave more or cause you to eat more. These foods are generally eaten out of habit, not hunger. Your trigger food(s) is something you probably feel addicted to and is likely high-calorie, processed and filled with junk carbs. Here is a plan is to identify your trigger foods and replace them with whole-food substitutions. Read More


Mastering Your Strength Training Intensity for Excellent Fitness Results

It’s certainly no secret that strength training is highly recommended. Research shows that strength training improves muscular strength, endurance, bone density, metabolism, joint stability, cardiovascular health, and many other things. With so many positive benefits available, why wouldn't we want to strength train? Read More


The 30-Day Challenge: Believe in The Plan, Believe in You.

Looking for more energy and strength, better sleep, decreased aches/pains, weight loss and overall better health? Fed up with fad diets, tired of ingesting gimmicky shakes and supplements, and done with calorie counting and starving yourself with the hope of looking and feeling better only to be disappointed with the results? Read More


Lose 5% of your body weight and feel like a million bucks

There are not too many things that feel as good as making real progress. The simple act of checking something off of your to-do list creates real changes in brain physiology that make the practice downright addictive. This dopamine release in response to task completion has been called the “jackpot” effect. Our brains feel really good when we achieve. Now, we know from medical research that we should apply a similar approach to weight loss. Researchers have determined that a relatively “small win” has huge health implications. Read More